David Rosenberg

David Rosenberg is an award-winning marketing strategy leader helping companies bring new life to underperforming products and services or launch new, innovative products into various markets. He has significant experience working with businesses of all sizes from start-ups to multi-billion-dollar companies.

With an extensive background in Perception Management, a unique perceptual approach to marketing strategy, David is known for developing interruptive strategies that achieve rapid and sustainable results.

Currently, David is the President & CCO of Woosh Marketing Consultants. Before this role, he held senior leadership positions in sales, marketing, and strategy. With marketing strategy experience in healthcare, CPG, Law Firms, trucking companies, Film & TV, start-ups, restaurants, and more across multiple markets globally, David is uniquely qualified to help businesses thrive – whatever kind they are.

Marketing Innovation Award Baxter Healthcare

Global Marketing Best Practices Award UCB Pharma

Global Innovations in Marketing Award AAI Pharmah4

Product Development Award Sigvaris Group

Global Product Innovation Award Athena Neurosciences

Sales Representative of the Year Award Raymond G. Smith

Speech Communication Award Toastmasters International

Advanced Toastmaster Achievement

Woosh Things Up A Bit: The Principles of Perception Management

Perception Management in Marketing

Main Takeaway: Before a successful marketing strategy can begin, you need to do a full perceptual map (internal and external). This provides the foundation for:

• Understanding the market dynamics and customer perceptions of your product, service, or company.
• Ensure alignment on internal perceptions for the “what and why” of the product or services you have to offer and how you believe they are (or should be) perceived in the market. Additionally, ensures alignment on what differentiates your products, services or business from the competition.
• Allows truly understanding who your ideal customer/client should be and why.
• Allows for creation of the appropriate voice and tone that will resonate the best with your target audience. All these things are necessary before you can determine the “how” to implement part.

---

Emotional Intelligence & Perception Management in the Workplace

Main Takeaway: What we perceive is what we believe.

• You can continually improve your soft skills
• You can continually modify perceptions

---

Atti-Tune-Up: How to always be the best version of yourself.

Main Takeaway:

• Can’t never could
• Life is full of “should haves”…lots of us continually “should” all over ourselves. We can change this in a matter of seconds.
• If you focus on only the things you can control, you will be happier in every area of your life.