Erin Price

Erin Price brings a diverse background of 25 years in Medical Device, Life Sciences and SAAS/AI businesses. She has worked in both large corporate environments and start-ups. She has held roles from account management, sales training, clinical implementation specialist, business development and VP of Sales. Erin has a strong, entrepreneurial spirit with experience in developing marketing, sales, and commercialization strategies. Her passion for program and market development in Lung Cancer Screening and Lung Health Programs has led to hospitals and health systems adopting better practices across the US. She has strong relationships in multiple clinical areas ranging from radiology, pulmonary, thoracic, medical oncology, general surgery, gynecology and hepatobiliary. She has led implementation teams for clinical workflows, clinical trials, and for the adoption of new technologies. Her passion for startups and helping others led to her opening her own consulting firm in October 2023 to help global startups commercialize here in the US.

On a personal note, Erin is married to her husband, Greg, and they have three children, Drake (19), Denver (17) and Dawson (15). They also have a bonus son, Ernesto Almonte who they have hosted for 5 years from the Dominican Republic. In her spare time, she enjoys watching her kids do what they love, coaching Men’s volleyball, playing volleyball with her family, traveling, and teaching 10th through 12th grade girls at her church. Erin loves speaking to you entrepreneurs and young adults about doing HARD THINGS, overcoming generational curses, setting goals and fulfilling your purpose in life. Erin is currently building another startup that’s currently in stealth mode, but will support her passion of helping others.

Education- Erin was a 4 year Volleyball Player at LaGrange College and graduated with a Bachelor’s in Business Management in 2000.

Area of expertise

• Developing the right Go2Market Strategy for healthcare startups
• Owning your category
• Overcoming generational curses -less on business more on personal and goal setting

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Accolades

I have plenty of Top Rep of the year awards, rookie of the year awards and I am part of many collaboration network groups here in Atlanta. No special education other than a Bachelor of Business. I am part of Medical Device Startups, AI and digital health leadership groups.

Bullet Proof your Go2Market Strategy-Elements of your Go2Market Strategy

Main takeaways

• Market Analysis & Target Audience
• Product Positioning & Value Prop Sales &
• Distribution Channel Strategy
• Financial Goals Implementation & Monitoring

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Creating and Owning your Category

Main takeaways

• Category is the New Strategy
• How to Discover your Category
• How to win your Category

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Why Not You? How to overcome generational curses.

Main takeaways

• Write your dream story -Define your purpose
• Set Smart Goals
• Challenge Limiting Beliefs
• Go and Do!